Finansinspektionen’s strategy to prevent greenwashing

Consumers and investors may be misled

The combination of increasing demand for sustainable financial products and the ongoing development of regulations for this market can lead to firms describing their operations and products as more sustainable than what they are in practice – so-called greenwashing.

Consumers and investors may be misled to invest in products that do not meet the investor's expectations and requirements from a sustainability perspective. In turn, this could undermine trust in sustainable financial products. In the long run, this could prevent capital from being channelled to investments that support the transition to a sustainable economy.

The strategy to prevent greenwashing

The strategy specifies that we will work through both preventive measures and specific supervision activities and that the following areas will be prioritised in our work:

• Implement new rules and maintain a dialogue and communication with the industry
• Improve access to sustainability-related information
• Improve transparency about ESG ratings and ESG data suppliers
• Improve disclosures regarding sustainable financial products
• Follow up on information provided in conjunction with financial advice
• Integrate sustainability factors into our authorisation process
• Build capacity in the area of sustainable finance
• Cooperate internationally.